Scoop Fashion Collection

Branding, catalog design, carry-bag design

Scoop is a chain of fashion boutique shops, directed at a clientele that appreciates quality, originality, and original expression through design.

Our goal was to build the general branding of the company and construct a design image that will speak for itself and be representative.

The design and visual language were inspired by elements related to nature and create an image of liveliness, freshness, fun and joy. The branding included the design of multipurpose carry bags, labels, catalog, office walls, business cards and more. The original, high quality carry-bags encouraged the clients to save and re-use them, becoming a designed object with its own existence