Ariz
Brand

A family owned company, of import and marketing of food products, established in 1959 and currently among the largest and leading in Israel.
Our goal for this company, which has been in the market for many years, was to brand it as a contemporary, updated food marketing company and create an affect of newness.
In the working process we reexamined the strategy of the brand that attempted to open up to new markets, and created a new visual language - clean, simple and sophisticated - maintaining the industrial nature of the company and matching the style of the clients and market.
The new and fresh image of the company was expressed in its logo, in the branding of the company motor pool, in the design of products packaging, website, catalogue, and more