Tower of David Museum

Tower of David Museum / Jerusalem
Brand Communication, Design and Advertising

Collaboration with Rony Herz

Building a new advertising language, design of advertisements,

The Tower of David museum presents the story of Jerusalem and its extraordinary events. In the museum, situated in a magnificent fortress, take place changing cultural events and performances. They are accompanied by constant and dynamic advertising.

Our goal was to build a new, unified visual language that will express the unique nature of the place and will accompany the advertising of events and activities.

The result was a grid that includes the outlines of the fortress walls, in fine soft colors that change according to season. The picturesque, simple and familiar visual elements became identified with the museum - a firm basis for presenting its activities and designing its advertisements